WTF...

I'm a medical provider. I wasn't prepared to be on camera every day!

Listen, I know. You've been thrown into the world of social media. I doubt your clinical training included a stint at a digital marketing agency. Yet, it's like you don't even exist if you don't have social media! IG, TikTok and YouTube all play a huge role in generating new leads. Whether your a nurse injector, PA, physician, esthetician (or social media manager at a medical practice) this beginner course will teach you the fundamentals of content creation for the aesthetic industry.
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Course Curriculum

    1. We Were Thrown Into This.

      FREE PREVIEW

    2. Meet Your Instructor

      FREE PREVIEW

    3. Before We Begin...

    1. What is a Treatment Explanation Video?

    2. Developing Your Script: What to Say During Your Treatment Videos - Case Study 1

    3. Sample Script & Talking Points

    4. Script Review & Analysis: Case Study 2

    5. Script Review & Analysis: Case Study 3

    6. Chapter Recap

    1. Intro: Filming Treatment Videos

    2. Best Filming Practices for Short-Form Content

    3. Footage Review & Analysis: Case Study 1

    4. What is A Roll vs B Roll?

    5. Footage Review & Analysis: Case Study 2

    6. Footage Review & Analysis: Case Study 3

    1. Intro: Not ONLY Tooting My Own Horn

    2. Love It! Great Treatment Explanation Video - Case Study 1

    3. Love It! Case Study 2

    4. Needs Improvement! Case Study 1

    5. Needs Improvement! Case Study 2

    6. Needs Improvement! Case Study 3

    1. Intro to Before & After Videos

    2. Review & Analysis of A Viral Before & After Videos - Case Study 1

    3. Review & Analysis of Before & After Videos - Case Study 2

    4. Utilizing "Grid Mode" for Consistency

    5. It's All About the Transition...

    6. Creating a Signature Style

    7. This One Needs Improvement

    8. Maintaining Consistent Angles

    9. Final Thoughts

    1. Intro to Educational Videos

    2. Review & Analysis of Educational Videos - Case Study 1

    3. Review & Analysis of Educational Videos - Case Study 2

    4. Review & Analysis of Educational Videos - Case Study 3

    5. Final Thoughts

About this course

  • $850.00
  • 49 lessons
  • 2.5 hours of video content

EARLY-BIRD PRICE ENDING SOON

Special discounted price ($899) for our early-bird students! Regular Price: $1250

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First-of-its-kind

Whether you're new to the world of social media or seeking guidance, our beginner-level course teaches the fundamentals of creating viral social media content. 

We've all seen courses that share what hashtags to use, what time to post, or how to buy ads. But, where's the course that explains how to make good, organic social media content? Well, it's here. "Content Creation 101 for Aesthetic Practices" teaches the fundamentals of creating viral short-form videos for Instagram Reels, YouTube Shorts and TikTok. Created by a social media veteran in the aesthetic industry, Will Willion shares the same fundaments he has used to create content for renowned providers like Dr. Kami Parsa and Dr. Jason Emer.
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Key Objectives

  • Filming Content

    Learn how to shoot dynamic video that best showcases your work and captures the short attention spans of our viewers.

  • Storytelling

    Unlock your inner storyteller. Storytelling is a powerful tool that helps build trust, explain your expertise, and connect with potential patients. Learn how to make your followers "get to know you" before ever stepping foot in your office.

  • User-Friendly Editing

    Editing doesn't have to be intimidating. Learn how to creating engaging Treatment Videos using basic editing tools on CapCut, the leading video editing phone app.

Your Instructor

Will Willion

Digital Content Creator

Will Willion is a distinguished social media content creator based in Beverly Hills, CA, with a proven track record of driving viral success for top aesthetic providers. Will has been a creative force behind the social media presence of many renowned names in the industry, including Dr. Jason Emer and Dr. Kami Parsa. His expertise has propelled countless campaigns to viral status across TikTok, YouTube, and Instagram, generating millions of views and significantly boosting brand visibility. Will's work has not only increased patient engagement and driven treatment sales but has also positioned his clients at the forefront of trending conversations within the aesthetic community. His content has been featured in prestigious publications like Forbes, Allure, and PopSugar, further cementing his reputation as a leader in the field. As a multifaceted professional, Will has excelled in roles ranging from social media management to video editing, videography, and photography. Now, he is eager to share his unique insights and strategies through an online course tailored specifically for aesthetic providers and social media managers.

Step up your social media game, starting today

Enroll today

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FAQ

  • Can I rewatch the course?

    Each enrollment includes 30-day access to the course. You can rewatch the course as many times as you'd like within those 30 days. All downloadable PDfs within the course are yours to keep forever. <3

  • Does this course teach how to make short-form content?

    Yes, this course focuses on making vertical, short-form content like Instagram Reels, YouTube shorts and TikToks videos.

  • I am a social media manager, can I watch the course?

    Of course! If you're a social media manager in the aesthetic industry, you can greatly benefit from this course just as much as providers.

  • Do I need to buy any fancy equipment to make these videos?

    You will definitely need a smart phone. We recommend getting a ring light and a wireless microphone. We have links within the course.

  • I don't want to be on camera. Can I still benefit from this course?

    We HIGHLY RECOMMEND getting in front of the camera. Patient's can get treatment anywhere... the goal of your practice having a social media presence is to prove to viewers why they should get treatment with YOU. The best way to do that is to get in front of the camera and allow them to get to know you. However, if you don't want to be on camera, chapters 2,4,& 6 focus on content where the provider doesn't have to be in front of the camera.

  • Should I watch the course in chronological order?

    Yes, the course it meant to be watched in chronological order. If you watch out of order, you will miss key points from previous chapters.